The Run For Change experience challenges participants to set and conquer physical, mental and personal goals in one of the world’s most spectacular natural environments. Over ten action packed days in Kenya, participants help with special projects at One Heart Village, undertake a life-changing personal development course, and complete a marathon or your own personal running challenge.
The Run For Change experience targets high performance individuals looking to push their boundaries, gain new perspectives and make a positive impact.
We leaned into active wear brands and global marathon campaigns to create a dynamic and high impact visual identity that would highlight some of the amazing features on the journey. The multiplied and stacked images create a sense of movement and dynamism, but also emphasise the ripple effect that one person’s efforts can make.
Drawing on pop culture references like Instagram stickers, and ‘gamification’, we created a range of sticker like icons for the Run From Poverty brand to help motivate, reward, encourage and draw attention while also acting as a fun way for participants to share their own journey.
