Just like people, every place has it’s own unique history and personality. Informed by it’s typography, its micro-climate and how it has been shaped by the people who have lived there. Bentleigh was, in its more recent history, known as Melbourne’s “Garden Suburb”. There was a grand mansion called Whitmuir Hall and it was surrounded by market orchards. These days, take a drive around Bentleigh and you will still find all that green with large public parks, meandering tree-lined trails and perfectly manicured yards.
Laurel introduces to Bentleigh a collection of family-sized townhomes with 3, 4 or 5 bedrooms and dual living spaces. With quiet local street frontage and a new linear park. It’s a new type of product in an established neighbourhood. The architecture echoes the key characteristics of the large free-standing homes in the local area, but provides a more affordable and lower maintenance opportunity for younger families and local downsizers.
The branding for Laurel is quiet, tactile, and obviously very green. It provides detail and evidence of the vision behind the built form and the landscape design. Telling, and most importantly, showing prospective purchasers how consideration and respect for context, community and heritage can be realised in a contemporary and sustainable townhouse typology. Organic shapes and cut-outs mirror the curved elements within the homes, island bench, custom vanity mirror, corner block façade. Stacked art neuveau style wordmarks in gradients of green on mid-green colourplan stock continually bring us back to that idea of the Garden.
